News · Body care
Jenna for Billie.
Jenna appeared in a Billie campaign in March 2026 — a playful, suds-and-bubbles world with the product story floating in a soap bubble. Body-care is one of the friendliest-looking categories in the business, and one of the more particular to cast.
Selling a feeling, not a garment
A body-care campaign is not fashion: nobody is buying the outfit. The image sells how the product feels — which means the model’s job is warmth and ease rather than shape-making. The camera catches self-consciousness instantly in this category, because there is no styling to hide behind.
Production-wise it is wetter and slower than it looks. Water, foam and product get reset between takes, and the model holds cheerful through all of it.
Boundaries are agreed before the pencil
Because body-care briefs involve skin on show, the desk’s first job is matching the storyboard to the model’s own boundaries — agreed before an option is placed, never renegotiated on set. The second is usage: this imagery tends to run everywhere from e-commerce to transit, and the fee has to reflect that.
Casting body-care and lifestyle work in London
Send the desk the concept and dates and we will come back the same working day with models who suit the tone — and who have said yes to this kind of work in principle, not just in theory. More on the wider category in swimwear and lifestyle campaigns across the UK.
New faces: this category books real, warm and unposed. That is photographable off a phone — apply here.
Quick answers
What is a body-care campaign?
A campaign for products used on the body — razors, washes, lotions. The imagery sells a feeling as much as a product, so briefs lean playful and real rather than polished and remote.
What do body-care brands look for in a model?
Ease on camera before anything else. The category runs on warmth and self-possession — a model who looks comfortable, not posed — plus the practical ability to work with water, suds and product take after take.
How do I book a model for a body-care campaign?
Send the concept, dates and usage to the booking desk. Because the category involves skin-on-show, we confirm the model's own boundaries against the storyboard before anything is pencilled.