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FACES®
Read this before you reply to anyone using our name

If someone asks a model for money, it is not us

People impersonate modelling agencies, ours included, to take money from people who have done nothing wrong. Everything on this page is true of us and always will be. Anything that breaks it is not us.

We will never
  • Ask you to pay a fee to join the board, be considered, or be “kept on file”.
  • Ask you to pay for a test shoot, portfolio or listing as a condition of representation.
  • Ask for bank details, passport or ID before you have met us and signed a contract.
  • Ask you to send nude or lingerie photographs as part of an application.
  • Contact you from a free email address — gmail, outlook, hotmail — claiming to be us.
  • Offer work that requires you to pay money, or to receive and forward money for us.
  • Ask you to buy gift cards, vouchers or cryptocurrency, for any reason at all.
  • Rush you. A real agency gives you time to check, and to ask someone you trust.
How to check it is us

Every genuine email from us comes from our own domain. If an approach arrives from anywhere else, treat it as fake — however convincing the pictures, contracts and logos look. All of those are easy to copy. The domain is the hard part, which is exactly why it is the thing to check.

If you are unsure, do not reply to the message. Come to the contact page yourself and ask us. We would far rather answer a question than watch somebody lose money.

The same goes for social media. Anyone can make an account with our name and our models' photographs. A direct message is not an offer of representation, and it never will be.

What a real agency does

A legitimate modelling agency in the UK makes its money when you make yours — commission on work it books for you. It does not charge you to join, and it does not sell you a portfolio.

If you are weighing up any agency, in London, Manchester or anywhere else, that is the single question worth asking: where does their money come from? If the answer is “from you”, walk away.

If it has already happened

Tell us, even if you feel foolish — you should not. This is designed to work on careful people. Knowing which name and which account is being used helps us get it taken down and warn the next person. Reach us through the contact page.

If you have paid money or sent documents, report it to Action Fraud and tell your bank straight away — banks can sometimes stop a payment that is only hours old.

If you are under 18, tell a parent or guardian first, before you do anything else.

Get scouted
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FACES®

We are looking for the next face on the board

No experience. No portfolio. No fee, ever. Four honest pictures off your phone and a few lines about you — that is the whole application.

Start your application
Marie Barbe, from her main book
Marie Barbe · FACES

What to send

Four pictures, taken this week, on the phone you already own. A headshot straight to camera. A full-length, front on. A profile. And one that is just you on a normal day.

Keep them plain — no makeup, hair back, plain clothes, plain wall, daylight, no filters. We are looking at you, not at the photograph. A good camera has never once changed our mind.

What we will never do

  • Ask you to pay a fee to be represented, considered, or kept on file.
  • Ask you to pay for a test shoot, portfolio or website listing.
  • Ask for bank details, passport or ID before you have met us and signed.
  • Ask you to send nude or lingerie photographs.
  • Contact you from a free email address.

A real modelling agency earns commission on the work it books for you — it never charges you to join. Our name gets impersonated; if anyone claiming to be us breaks one of those five, it is not us. Tell us straight away, and if you are under 18 tell a parent or guardian first. Read the scam warning.

Who we are looking for

We sign for fashion, editorial, beauty, runway and commercial work. Height and measurements matter less than people think and we would rather see you than a spec sheet — send the pictures and let us decide.

We represent a genuinely diverse board and we want applications from everywhere: London, Surrey, Hertfordshire, Essex, Kent, Manchester, the North East and the wider UK. You do not need to live in London, and you do not need to have done this before.

What happens next

Every application is read by someone here. If there is something in it, you will hear from us for a short video meeting — a conversation, not an audition.

If it is not right for the board right now, we will tell you straight rather than leave you waiting. That is almost always about timing and what the board already has, not about you.

Apply

01
Headshot
straight to camera
02
Full length
front on
03
Profile
04
A normal day
Send application
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The Diversity Agency
Fashion · Beauty · Editorial
FACES®
Marie Barbe — fashion and editorial model at FACES by TDA, London modelling agency Madeleine Howieson — fashion and editorial model at FACES by TDA, London modelling agency Marta Vicente Polo — fashion and editorial model at FACES by TDA, London modelling agency Ines El Gharbi — fashion and editorial model at FACES by TDA, London modelling agency Lucy Silverman — fashion and editorial model at FACES by TDA, London modelling agency
05

Where we work

The studio is in Covent Garden and the board is available to book across London, Surrey, Hertfordshire, Essex, Kent, Manchester, the North East and the wider UK, and internationally on request.

Bookings and castings: faces@thediversity.agency. New faces: get scouted.

04

Who we take

We take on few and we stay with them. New faces are developed, not churned — test shoots, digitals, the unglamorous groundwork — before anyone goes in front of a client who matters.

That takes longer, and it is the only way we know that builds a career rather than a booking history.

03

How we work

Everyone here is on the main Diversity Agency books, so digitals, measurements and availability sit in one place. A request, an option and a confirmed booking all run through the same team — nothing waits while somebody gets tracked down, and you are never handed between departments mid-job.

You will get an answer the same day. Usually within the hour.

02

What we book

Our models work across fashion and editorial shoots, beauty and skincare campaigns, runway, lookbooks, swimwear, lifestyle and commercial advertising — stills and moving image, in London and internationally.

We are a genuinely diverse board, and we have been since long before it was fashionable to say so. That is the whole reason The Diversity Agency exists.

01

What this is

FACES is the boutique board of The Diversity Agency — a London modelling agency running since 2016. The main agency carries a wide roster across commercial, e-commerce, catalogue and petite. FACES is the opposite instinct: kept deliberately small, for fashion, editorial, beauty, runway and advertising.

Small is the whole point. A big board means somebody on it is being carried. We would rather represent a few people properly than sixty occasionally.

A board you can read in a minute

FACES is the small board. One agent who knows every name on it, and nobody we could not place tomorrow.

Contact
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FACES®

Reach us

Bookings & castings
faces@thediversity.agency
Press
Interviews, imagery, credits
faces@thediversity.agency
Studio
71–75 Shelton Street
Covent Garden
London WC2H 9JQ

Want to be represented?

Please do not email photographs — they get lost in a booking inbox, which is the last thing either of us wants. Use get scouted; it asks for everything we need in one go, and it goes to the person who reads them.

Booking someone

If you already know who you want, just name them; the whole board is on one page. If you do not, tell us the job and we will come back with the two or three who genuinely fit rather than the whole board with a covering note.

Four things get you a quote fastest: dates, usage, location, budget. Miss one and we will only have to ask.

What we cover

We are a boutique London modelling agency, and the board covers fashion and editorial shoots, beauty and skincare campaigns, runway, lookbooks, swimwear, catalogue, e-commerce, lifestyle and commercial advertising — stills and moving image.

Shoots in London, across London, Surrey, Hertfordshire, Essex, Kent, Manchester, the North East and the wider UK, and internationally on request.

Tell us the dates and the budget

Send shoot dates, usage, location and budget, and you will get availability and a quote back — usually the same day. We book across London, Surrey, Hertfordshire, Essex, Kent, Manchester, the North East and the wider UK.

Marta Vicente Polo, from her main book
Marta Vicente Polo · FACES

Contact the booking desk

Dates, usage, location and budget get you a quote fastest. Anything you don’t know yet, leave blank — we’ll ask.

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The Diversity Agency
Fashion · Beauty · Editorial
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NEWS
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Editorial · campaign · covers · runwayFACES®

News

Editorials, beauty campaigns, covers and runway from the FACES board — a boutique London modelling agency working across London, Manchester and the wider UK.

Editorial modelling in London — FACES by TDA cover shoot story
Inside a London Modelling Agency: How an Editorial Cover Shoot Comes Together
 Beauty campaign modelling across London and Manchester — FACES by TDA
Booking Beauty Models in London and Manchester: A Campaign Season Guide
 Runway model casting preparation for London Fashion Week — FACES by TDA
How Runway Models Prepare for London Fashion Week Castings
 Building a fashion model portfolio in London — FACES by TDA
Building a Fashion Model Portfolio: From First Digitals to Covers
 Swimwear and lifestyle campaign modelling across the UK — FACES by TDA
Swimwear and Lifestyle Campaigns: Booking Diverse Models Across the UK
 Commercial and editorial model castings in London — FACES by TDA
Commercial Models vs Editorial Models: What Casting Directors Book in London
Board
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Marie Barbe
Height
5'9½"
Bust
36"
Waist
28½"
Hips
39½"
Dress
8–10 UK
Shoes
7 UK
Hair
Blond
Eyes
Green
Digitals Videos
Marie Barbe
FACES by TDA — London modelling agency
FACES by TDA — London modelling agency
FACES by TDA — London modelling agency
FACES by TDA — London modelling agency
FACES by TDA — London modelling agency
FACES by TDA — London modelling agency
FACES by TDA — London modelling agency
FACES by TDA — London modelling agency
FACES by TDA — London modelling agency
FACES by TDA — London modelling agency
FACES by TDA — London modelling agency
FACES by TDA — London modelling agency
FACES by TDA — London modelling agency
FACES by TDA — London modelling agency
FACES by TDA — London modelling agency
FACES by TDA — London modelling agency
FACES by TDA — London modelling agency
01/10
FACES
News · FACES by TDA · London

How a Fashion Model Books an Editorial Cover Shoot: Inside a London Modelling Agency

What actually happens between a magazine brief landing at a modelling agency in London and a cover appearing on the shelf — told from the booking desk of FACES by TDA.

Marie Barbe — fashion and editorial model at FACES by TDA, London modelling agency

Most people meet an editorial image at the very end of its life: printed, retouched, finished. The work starts weeks earlier, when a casting director or photo editor sends a brief to a model agency. London briefs are usually short — a mood board, a date, a rate — and the agency's job is to answer with the two or three fashion models who genuinely fit, not a scattergun of the whole board.

That is the reason FACES is kept deliberately small. A boutique board means the booker reading the brief knows every face on it — measurements, availability, how someone moves on set — without looking anything up. When a client asks for an editorial model in London with strong beauty skin and runway movement, the shortlist takes minutes, and it is honest.

The day itself

A cover shoot is a small production: photographer, stylist, hair and make-up, and a model who can hold a story across sixty frames. Editorial rates are rarely the biggest money in a model's year — commercial and e-commerce work usually pays more — but covers build the book that unlocks everything else. One strong cover story does more for a fashion model's career than a season of safe catalogue work.

What we look for

We sign for fashion, editorial, beauty, runway and commercial work, and we represent a genuinely diverse board — Black models, Asian models and mixed-race models — and have done since long before it was fashionable to say so. Our models are available to book across London, Surrey, Hertfordshire, Essex, Kent, Manchester, the North East and the wider UK, and internationally on request.

Booking an editorial shoot? Send the dates, usage, location and budget through the contact page and you will get availability and a quote back, usually the same day.

FACES® BY TDA · LONDON · MODELLING AGENCY · LONDON, MANCHESTER & THE UK
FACES
News · FACES by TDA · London

Booking Beauty Models in London and Manchester: A Campaign Season Guide

Skincare and beauty campaigns book differently from fashion. Here is how to get the right face, at the right rate, without losing a week to back-and-forth.

Madeleine Howieson — fashion and editorial model at FACES by TDA, London modelling agency

Beauty is the most exacting work a model does. A campaign for skincare or cosmetics lives at half a metre's distance — skin, eyes, hands — and a model who photographs beautifully at full length may not hold up in a tight beauty crop. When clients come to a modelling agency in London or a model agency in Manchester for a beauty or glamour campaign, the honest answer is a shorter list than they expect.

What makes a beauty model

Clear skin matters less than photogenic skin — texture that takes light well. Beyond that it is patience: beauty days are slow, precise, and full of resets. The models on the FACES board who book beauty repeatedly are the ones make-up artists ask for by name afterwards.

Booking across London and Manchester

Campaign season does not stay inside zone one. Our board shoots across London, Surrey, Hertfordshire, Essex, Kent, Manchester, the North East and the wider UK — and a diverse board matters here more than anywhere, because beauty campaigns are finally being cast the way the country actually looks: black models, Asian models, mixed-race models, and every skin tone a foundation range now ships in.

To hold options on a face for a beauty campaign, send dates, usage and budget through the contact page. If you already know who you want, name them; if not, tell us the job and we will come back with the two or three who genuinely fit.

FACES® BY TDA · LONDON · MODELLING AGENCY · LONDON, MANCHESTER & THE UK
FACES
News · FACES by TDA · London

How Runway Models Prepare for London Fashion Week Castings

Castings for the London shows are decided in ninety seconds. What a runway model does in the weeks before decides how those ninety seconds go.

Marta Vicente Polo — fashion and editorial model at FACES by TDA, London modelling agency

Every season, casting directors see hundreds of runway models in a handful of days. The walk matters — of course it does — but preparation is mostly quieter than that: a book that is current, digitals shot in the last month, measurements that are accurate to the centimetre, and an agency that answers its phone.

What casting directors actually check

Current polaroids beat a beautiful but year-old book. Designers cast against sample sizes and real schedules, so the practical questions come first: is the model in town, are the measurements right, can she hold fittings on Tuesday and the show on Thursday. An agency's job is to make every one of those answers instant.

The walk

A good walk is not one thing — a Simone Rocha show and a sportswear presentation want different energy. The runway models on our board rehearse on camera, because the walk that feels right rarely photographs the way it feels. Sixty seconds of video tells a model more than an hour of mirror work.

What to bring on the day

Casting kit is unglamorous and non-negotiable: plain fitted black — a vest or tee and slim trousers or a simple dress — clean skin, hair down and workable, heels you can genuinely walk in, flats for the queue, and a phone with the digitals and book loaded in case the printed card runs out. Eat before you go; casting days run long and the model who is still sharp at five o'clock books the show. London casts the way its streets look — Black models, Asian models and mixed-race models walk every major show — and designers increasingly cast that way on purpose.

FACES is the boutique board of The Diversity Agency, a London modelling agency working across fashion, editorial, beauty and runway. Our models are available for castings and fittings across London, Surrey, Hertfordshire, Essex, Kent, Manchester, the North East and the wider UK. Booking for the shows? The whole board is on one page — send the brief through the contact page and you will have availability the same day.

FACES® BY TDA · LONDON · MODELLING AGENCY · LONDON, MANCHESTER & THE UK
FACES
News · FACES by TDA · London

Building a Fashion Model Portfolio: From First Digitals to Covers

Every model portfolio that ends in magazine covers starts with four plain photographs on a phone. This is the honest order of the steps in between.

Ines El Gharbi — fashion and editorial model at FACES by TDA, London modelling agency

New faces often think the portfolio comes first — that you need pictures to be signed. It is the other way round. A legitimate modelling agency signs from digitals: a headshot, a full-length, a profile, all natural light and no make-up. What an agency reads in those frames is bone structure and proportion, which no portfolio can fake.

The first year

A new fashion model's book gets built through test shoots — unpaid or low-paid collaborations with photographers who also need the pictures. Two or three good tests produce a working book: one clean beauty frame, one strong full-length, movement, and something editorial with real styling. Quality beats volume; a book of eight excellent frames out-books a book of thirty average ones every time.

What to avoid

Never pay an agency to join, to be "considered", or for a portfolio as a condition of representation — a real model agency in the UK earns commission on the work it books for you, and nothing else. If an agency's money comes from you rather than from clients, walk away. (Our scam warning page covers this in full.)

FACES develops new faces properly — test shoots, digitals, the unglamorous groundwork — before anyone goes in front of a client who matters. No experience, no portfolio and no fee, ever: four honest phone pictures through the get scouted page is the whole application, from anywhere across London, Surrey, Hertfordshire, Essex, Kent, Manchester, the North East and the wider UK. Digitals read the same in every skin tone — Black, Asian, mixed-race and every heritage on the spectrum — which is exactly why agencies trust them over polished portfolios.

FACES® BY TDA · LONDON · MODELLING AGENCY · LONDON, MANCHESTER & THE UK
FACES
News · FACES by TDA · London

Swimwear and Lifestyle Campaigns: Booking Diverse Models Across the UK

Swimwear and lifestyle briefs have quietly become some of the biggest bookings of the year — and the castings look nothing like they did a decade ago.

Moyra van Schaik — fashion and editorial model at FACES by TDA, London modelling agency

Lifestyle is the work most people never clock as modelling: the couple laughing in a bank advert, the swimwear model on a travel homepage, the friends around a table in a supermarket campaign. It books constantly, it pays properly, and it is cast for believability — clients want faces that look like their customers, which is precisely why diverse models — Black models, Asian models, mixed-race models — are no longer a nice-to-have but the brief itself.

What swimwear work actually requires

Confidence and professionalism, more than any particular body. A swimwear model holds poses in cold water at eight in the morning and makes it read as a July afternoon. Fitness helps; ease in front of the camera decides it. Rates run higher than standard e-commerce because usage tends to be broader — always agree the usage in writing before the shoot day.

Beyond the stills

The same castings increasingly carry a moving-image line: swimwear and lingerie e-commerce shot on video, and brands booking models as UGC creators — phone-shot, first-person content for the brand's own channels. It pays as a separate usage and it suits models who are natural on camera rather than just in front of it. If a brief includes UGC or social deliverables, flag it at the quote stage so the usage is priced honestly.

Booked across the country

Lifestyle campaigns shoot everywhere — coastal locations, rented houses, high streets. Our board travels across London, Surrey, Hertfordshire, Essex, Kent, Manchester, the North East and the wider UK, with e-commerce, catalogue and commercial models on the main Diversity Agency board alongside the FACES faces. One brief through the contact page reaches all of it — send dates, usage, location and budget and the quote comes back the same day.

FACES® BY TDA · LONDON · MODELLING AGENCY · LONDON, MANCHESTER & THE UK
FACES
News · FACES by TDA · London

Commercial Models vs Editorial Models: What Casting Directors Book in London

The two halves of a modelling agency's work get confused constantly — including by models. Knowing the difference is how both clients and new faces stop wasting castings.

Lucy Silverman — fashion and editorial model at FACES by TDA, London modelling agency

A commercial model sells the product; an editorial model sells the mood. The commercial casting wants warmth, relatability and a smile that reads as real — faces for adverts, packaging, e-commerce and catalogue. The editorial casting wants bone structure, attitude and range — faces for magazines, campaigns with a concept, and runway. Most working models in London sit somewhere on the line between the two, but every face leans one way, and a good agency tells you honestly which way you lean.

For clients

Brief the lean, not just the look. "Commercial with an editorial edge" is a real casting direction and an agency that knows its board can answer it precisely. Rates differ too: commercial and e-commerce day rates run predictable and usage-based, while editorial trades money for prestige and tearsheets. If the budget is honest in the first email, the shortlist is honest in the reply.

For new faces

Neither lane is the lesser one. Commercial models work more days a year; editorial models build the covers. The mistake is forcing yourself into the lane that flatters rather than the one that books. When we sign a new face at FACES we say plainly where they sit — fashion, editorial, beauty, runway, commercial — and build the book for that.

FACES by TDA is a boutique London modelling agency board — a genuinely diverse one, from Black models and Asian models to mixed-race models — booking across London, Surrey, Hertfordshire, Essex, Kent, Manchester, the North East and the wider UK. Clients: the contact page gets you availability the same day. New faces: the get scouted page is the whole application.

FACES® BY TDA · LONDON · MODELLING AGENCY · LONDON, MANCHESTER & THE UK