News · Beauty
Noemi for Soap & Glory.
Noemi shot for Soap & Glory in August 2026 — two models, product in hand, petals in the water and the brand’s trademark cheek fully intact. Casting beauty campaign models in pairs is its own craft, and this frame is a clean example of why.
Two faces have to read as one image
A duo brief is cast in combination: complexions that light together, heights that sit in one frame, and — hardest to brief — matched energy. Two individually excellent models with mismatched registers produce an image that feels like a composite. The pair here works because both faces are playing the same game at the same volume.
Personality is the product
Soap & Glory’s whole register is play, so the casting is really an audition for genuine liveliness — expression that reads as fun rather than performed fun. That quality shows up in a casting room within seconds and cannot be styled in afterwards.
For the models, the practical work is the same as any body-care day — water, product, resets — with the extra demand of keeping comic timing fresh across takes.
Casting beauty groups in London
Casting more than one face? Send the desk the concept and the count — we shortlist in combinations, not columns. Related reading: booking beauty models in London and Manchester, and the board itself.
New faces with personality to burn: that is castable gold. Apply here.
Quick answers
How are multi-model beauty campaigns cast?
In combinations, not in isolation. The models are chosen to read well together — complementary tones, matched energy — so castings often shortlist pairs rather than individuals.
What is a personality-led beauty brief?
One where expression sells the product: humour, warmth, play. Brands like Soap & Glory cast for genuine liveliness on camera, which is harder to fake than a neutral beauty face.
How do I book beauty campaign models in London?
Send the desk the concept and how many faces you need. We build combinations that work in one frame — skin tones, heights and energy considered together, the way the final image will be.